ArabGT is a media platform specializing in automotive content. It began in 2009 as a television channel dedicated to cars, then shifted its focus entirely to digital platforms and social media in 2012, reaching an audience of more than 10 million followers across the Middle East and North Africa.
The challenge was to build a visual identity that suits ArabGT as a platform specializing in automotive and digital content—an identity with a fast and powerful character, while remaining clear and adaptable across different content formats.
It was also important for the logo and visual system to work cohesively across different sizes and applications, from digital content to printed materials and imagery.
The identity system itself highlights the importance of ensuring that the logo remains effective at different sizes and across both digital and print applications.
The opportunity was to build a visual system inspired by the world of automotive—speed, movement, contrast, and a strong presence—and translate these qualities into elements that could be used consistently across content.
From there, red, the logo, geometric elements, and the grid system became tools for building a visual presence that could move with the content rather than remain simply a static logo.
The visual identity adopts a bold color palette, with red as the primary color, supported by black and complementary colors.
• Build a clear and distinctive visual presence for ArabGT.
• Strengthen the brand personality associated with the automotive world.
• Develop a comprehensive system that extends beyond the logo across all touchpoints.
• Achieve visual consistency across digital and print content.
• Build a clear and flexible color system.
• Develop a typographic system that supports both Arabic and English.
• Create a design grid that helps organize content across different formats.
We began by understanding ArabGT as a media platform specializing in automotive content, its audience, and its extensive digital presence. We also considered its transition from television broadcasting to a strong focus on digital platforms and social media.
From there, the direction moved toward an identity that captures the spirit of cars and fast-paced content, while maintaining a clear presence across an ever-changing digital environment.
After understanding the nature of the brand, we began defining the elements that would shape its presence—from the logo and simplified mark to how they are used across backgrounds and imagery.
The goal was to give the logo a clear presence, whether used on its own or as part of the full name, while maintaining its clarity across different applica
We moved from building the brand to developing the visual system around it—from colors and typography to compositions. Red became a key element of ArabGT’s personality, alongside black and white, with a color system that allows for greater variety across content.
We also adopted Cairo as the primary typeface for the identity, supporting both Arabic and Latin scripts within one clear and contemporary visual language.
After establishing the identity elements, we moved into structuring how they appear within the content. A grid-based system was developed to organize the elements and accommodate different formats, from vertical and horizontal layouts to square formats.
The system relies on a modular grid that helps structure the content and maintain consistency across compositions.
In the final stage, we tested the system across different content formats, maintaining the relationship between the logo, colors, typography, and compositions.
The system became more than a collection of individual elements; it became a unified way to build diverse content while maintaining ArabGT’s personality.
We transformed ArabGT’s personality into a visual system that moves with the content—fast, clear, and bold, just like the automotive world itself.